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about me.

Kelly McWhinnie

Senior Graphic Designer

I’ve been fortunate to build my career across agencies and in-house teams in both New Zealand and Australia, working with everyone from local businesses to international brands. Each role has added something different, from strong production foundations and retail design to healthcare communications, brand development and leading creative projects.

What I enjoy most is helping brands communicate clearly through thoughtful, engaging design. Whether I’m creating packaging, developing campaigns or translating complex information into something people can easily understand, I like solving communication problems through design.

Over the years I’ve naturally taken on leadership responsibilities, mentoring junior designers, reviewing creative work and helping teams deliver high-quality outcomes. I enjoy collaborating with marketers, writers and clients to turn ideas into work that is both visually engaging and commercially effective.

I’m also someone who enjoys learning. Design is constantly evolving, and I like challenging myself to build new skills - most recently motion graphics and digital marketing, while continuing to strengthen the foundations that have shaped my career.

work history.

details.

Core Strengths

- Creative Concept Development

- Brand Communication

- Digital & Print Design

- Website Design

- Packaging & POS

- Creative Problem-Solving

- Brand Consistency

- Stakeholder Collaboration

- Project & Workflow Management

 

Software

InDesign  I  Photoshop  I  Illustrator  I  After Effects Acrobat  I  FIGMA  I  Sketch  I  Canva 

Qualifications & Training

2024 - Current

2021 to 2023

2016 to 2020

2013 to 2016

2006 to 2013

2002 to 2006

RADIANT HEALTH (iNova Pharmaceuticals)

SENIOR DESIGNER

ESSENCE - THE HEALTH AGENCY

SENIOR DESIGNER

FCB AOTEAROA (retail studio)
DESIGN/ARTWORK & TEAM LEADER

FREELANCE
DESIGNER & ARTWORKER

INDIGOBLU (Australia)
DESIGNER

DESIGN COM  SNAP PRINTING  I  PAGEWORKS
DESIGNER & MAC OP ROLES

2024

MFA Digital Foundations Certificate I & II
Social Media Marketing (EE)

2023

FIGMA (Udemy)

 

2021

Sketch (Sketchmaster certificate)

2016

Facebook Marketing

2006

Dreamweaver (Natcoll (YOOBEE))

2001

DIPLOMA in Graphic Design (Natcoll (YOOBEE))

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