about me.
Kelly McWhinnie
Senior Graphic Designer

I’ve been fortunate to build my career across agencies and in-house teams in both New Zealand and Australia, working with everyone from local businesses to international brands. Each role has added something different, from strong production foundations and retail design to healthcare communications, brand development and leading creative projects.
What I enjoy most is helping brands communicate clearly through thoughtful, engaging design. Whether I’m creating packaging, developing campaigns or translating complex information into something people can easily understand, I like solving communication problems through design.
Over the years I’ve naturally taken on leadership responsibilities, mentoring junior designers, reviewing creative work and helping teams deliver high-quality outcomes. I enjoy collaborating with marketers, writers and clients to turn ideas into work that is both visually engaging and commercially effective.
I’m also someone who enjoys learning. Design is constantly evolving, and I like challenging myself to build new skills - most recently motion graphics and digital marketing, while continuing to strengthen the foundations that have shaped my career.
work history.
details.
Core Strengths
- Creative Concept Development
- Brand Communication
- Digital & Print Design
- Website Design
- Packaging & POS
- Creative Problem-Solving
- Brand Consistency
- Stakeholder Collaboration
- Project & Workflow Management
Software
InDesign I Photoshop I Illustrator I After Effects Acrobat I FIGMA I Sketch I Canva
Qualifications & Training
2024 - Current
2021 to 2023
2016 to 2020
2013 to 2016
2006 to 2013
2002 to 2006
RADIANT HEALTH (iNova Pharmaceuticals)
SENIOR DESIGNER
ESSENCE - THE HEALTH AGENCY
SENIOR DESIGNER
FCB AOTEAROA (retail studio)
DESIGN/ARTWORK & TEAM LEADER
FREELANCE
DESIGNER & ARTWORKER
INDIGOBLU (Australia)
DESIGNER
DESIGN COM I SNAP PRINTING I PAGEWORKS
DESIGNER & MAC OP ROLES
2024
MFA Digital Foundations Certificate I & II
Social Media Marketing (EE)
2023
FIGMA (Udemy)
2021
Sketch (Sketchmaster certificate)
2016
Facebook Marketing
2006
Dreamweaver (Natcoll (YOOBEE))
2001
DIPLOMA in Graphic Design (Natcoll (YOOBEE))
